[Latest] Wet Wipes Market Size, Forecast, Analysis & Share Surpass US$ 8.3 Billion By 2030, At 10.1% CAGR

Global Wet Wipes Market

The Global Wet Wipes Market was estimated at USD 4.45 billion in 2021 and is anticipated to reach around USD 8.3 billion by 2030, growing at a CAGR of roughly 10.1% between 2022 and 2030.

The global wet wipes market research report offers an in-depth analysis of the global market size, which is further segmented into regional and country-level market size, and segmentation of market growth. Also, it provides the market share, sales analysis, competitive landscape, the impact of domestic and global market participants, trade regulations, value chain optimization, recent key developments, strategic market growth analysis, opportunities analysis, product launches, and technological innovations.

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The Wet Wipes Market: Overview

Wet Wipes are consumer products mainly used for personal hygiene. The demand for wet wipes has grown largely in the consumer market and is expected to keep growing due to the availability of a variety of products, and reasonable costs. Moreover, the market growth has remained organic all these years and will continue to exist further. Additionally, a shift in consumer mindset and the trend of spending on personal care and hygiene products have surpassed market developments.

The growing competition among the key players to provide the best consumer products is credited to enable more opportunities for market growth. Children and teenagers are the second following consumer segments with a constant need for personal hygiene and care products.

The Wet Wipes Market: Growth Drivers

Increase in the prevalence of skin diseases to contribute more to market growth

The prevalence of skin diseases in the geriatric population is accelerating the demand for the wet wipes market worldwide during 2022-2030. The geriatric population is the largest end-user of wet wipes based on relevance and versatility. Cotton is the basic material used in the preparation of wet wipes for the consumer category and therefore, the demand is always high. Other factors such as the high occurrence of urinary incontinence, and the need for personal hygiene in public in the geriatric population have grown thereby influencing the market growth.

Growth in online sales to boost demand

The online demand for wet wipes and personal care products has encouraged the market in terms of expansion and understanding consumer needs. Since wet wipes are commonly available in the retail markets, the online demand would continue to grow owing to the discounted offers on premium products. Relatively, premium products tend to be costlier in the retail sector. On the other hand, in several countries, the availability of pick-and-drop services for retail products has boomed the e-commerce sales for personal care and hygiene products.

The Wet Wipes Market: Key Insights

  • As per the analysis shared by our research analyst, the wet wipes market is estimated to grow annually at a CAGR of around 10.1% over the forecast period (2022-2030).
  • In terms of revenue, the wet wipes market size was valued at around USD 4.45 billion in 2021 and is anticipated to reach around USD 8.3 billion by 2030. Due to a variety of driving factors, the market is predicted to rise at a significant rate.
  • Based on product segmentation, the personal hygiene segment was predicted to show maximum market share in the year 2021.
  • Based on end-user segmentation, the home care segment was the leading revenue-generating category in 2021.
  • On the basis of region, the Asia Pacific region was the leading revenue generator in 2021.

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The Wet Wipes Market: Recent Developments

  • November 2020: Northumbrian Water, UK based organization has created a wipe tracker tool to identify users who flush down the wet wipes in the sewage. Since flushing down wet wipes results in sewage blockage causing a huge maintenance routine, the company has introduced a wipe tracker tool made up of metal devices.
  • June 2022: UK MPs are now trying to ban the use of wet wipes owing to the inappropriate disposal of wet wipes. Recent news from BBC states that there are billions of plastic wipes used every day and disposed of in the sewage inappropriately. Based on the scenario, the MPs would recommend passing a bill that puts a ban on the use of wipes.

The Wet Wipes Market: Regional Landscape

The Wet Wipes Market is dominated by the Asia Pacific region, followed by North America. The market for Wet Wipes Market in North America is witnessing growth attributed to an increase in the significance of hygiene, and the demand for reusable products.

Environmental concerns related to the wastage and disposal of used wet wipes strike alarm in the U.S. and hence the need for eco-friendly personal care products is felt. In addition, there has always been a high demand for personal care products in the U.S. and this trend is expected to continue in the United States for a prolonged period. Overall, substantial sales over e-commerce are one of the major highlights in the U.S.

The Wet Wipes Market: Prominent Players

Procter & Gamble
Cardinal Health
Hindustan Unilever Ltd
The Himalaya Drug Company
Domstar Corporation
Godrej Consumer Products Limited

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The Wet Wipes Market: Segments

By Product Analysis 

Personal Care Wipes
Baby wipes
Facial wipes
Hand & body wipes
Personal hygiene wipes
Household Wipes
Other Product Types

By Product Type Analysis 

Disposable wipes
Non-disposable wipes

By Material Analysis


By Cleaning tool Analysis 

Sourcing Pads
Scrubbers and Sponges
Brooms and Mops
Cleaning Brushes

By Application Analysis

Household sector
Industrial sector
Automotive sector
Manufacturing sector
Health care
Food industry

By Sales Channel Analysis 

Modern Trade Channel
Departmental Stores
Online Stores

The Wet Wipes Market: Geography

 North America

The U.S.


The UK
Rest of Europe

Asia Pacific

South Korea
Rest of Asia Pacific

The Middle East & Africa

Saudi Arabia
South Africa
Rest of the Middle East & Africa

Latin America

Rest of Latin America

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