With automobiles going autonomous, chances of vehicle collision and injuries due to accidents have increased significantly. This has prompted automakers to seek integration of various autonomous mobility solutions, driving the demand for advanced driver assistance systems (ADAS).
Advanced driver assistance systems or ADAS boast the potential to enhance roadway safety. These components work by assisting or alerting drivers to mitigate or prevent road crashes. Moreover, ADAS technologies are known to prevent more than 20,000 deaths annually, or about 26% of total traffic deaths worldwide. Each year, more automobiles are being equipped and sold with these systems.
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Growing demand for ADAS has enabled prominent automakers to embed these technologies in the modern-day automobiles. For instance, Magna International Inc., in 2021 announced developing an ADAS system with Fisker Inc for its Ocean SUV.
As per official sources, the agreement forms a latest move by Magna to expand its strategy of supplying engineering, technology, and production to put models developed by EV startups on the road. While, for Fisker, the extended ties with Magna would offer a lower cost path to designing complex driver assistance features that would compete with Tesla Inc.
As per a recent study by Global Market Insights Inc., the advanced driver assistance system (ADAS) market size is projected to exceed the USD 100 billion mark by 2030 end. An advancement in ADAS technologies is anticipated to be key driver in this growth trajectory.
Given below is a snapshot of 3 prominent ADAS technologies that is projected to revolutionize the overall automotive industry in the coming years-
- Blind spot detection
Blind spot detection or monitoring is an ADAS technology that aims at reducing crashes that happen while switching lanes and when a car is in the blind spot. The technology makes use of sensors mounted on the rear bumper or side mirrors to detect vehicles in adjacent lanes. On detection of an obstruction, the sensors alert the driver via an audible or visual warning.
Different software leaders are now working towards incorporating blind spot detection systems in future automobiles to enable safe driving experience for people. Citing an instance, Pioneer Electronics launched three new blind-spot detection systems developed to help drivers be safe. The Pioneer BSD System signals the driver with a flashing light indicating the direction of the detection.
- Adaptive cruise control
Adaptive cruise control is a cruise control advanced driver assistance system that automatically alters the vehicle speed to maintain a safe distance from vehicles in the proximity. The ACC technology is also known to be a key component in future generations of smart cars. Some of the advantages of ACC include an increase in road crash safety, maximizing traffic flow, improved focus for drivers on road and journey.
Recently, automajor- BMW- introduced its new adaptive cruise control technology for use in its future cars and motorbikes. Labeled as the BMW Motorrad ACC, the product has three setting for tailing distance from bike or car in front of the automobile equipped with the technology.
In another instance, Mahindra and MG SUVs lately announced the addition of adaptive cruise control technology in their fleets of cars in the coming years.
- Night vision
Car night vision is an advanced ADAS safety feature equipped in cars of today that increases a driver’s viewing distance and perception in poor weather conditions or darkness. Automotive night vision systems generally enable drivers to sense movements and objects beyond the normal vision scope of the vehicle’s headlights.
Infrared illumination and thermal imaging are two of the important technologies commonly used in night vision systems. Over the recent years, various leaders operating in the electronics industry have been closely working with different firms to develop infrared and thermal sensors for night vision systems for vehicles.
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For example, Hanwha Systems partnered with Truwin- a firm specializing in motor vehicle-related sensors- to manufacture infrared sensors and other components for car night visions systems.
With novel developments being made in the ADAS industry recently and more company initiatives soaring to new heights lately, the market share is anticipated to expand exponentially over the forecast period of 2022-2028. Not to mention, upcoming new technologies in the ADAS market would add to the industry growth throughout the stipulated time frame.
Partial Chapter of the Table of Content
Chapter 1 Methodology and Scope
1.1 Definitions & forecast parameters
1.1.2 Methodology and forecast parameters
1.2 Impact of COVID-19, by region
1.2.1 North America
1.2.3 Asia Pacific
1.2.4 Latin America
1.3 Data Sources
Chapter 2 Executive Summary
2.1 Advanced Driver Assistance System (ADAS) industry 360° synopsis, 2018 – 2030
2.1.1 Business trends
2.1.2 Regional trends
2.1.3 Technology trends
2.1.4 Sensor trends
2.1.5 Vehicle trends
2.1.6 Distribution channel trends
Chapter 3 Industry Insights
3.2 Impact of COVID-19 on Advanced Driver Assistance System (ADAS) industry landscape
3.2.1 Global outlook
3.2.2 Regional impact
188.8.131.52 North America
184.108.40.206 Asia Pacific
220.127.116.11 Latin America
3.2.3 Industry value chain
18.104.22.168 Research & development
3.2.4 Competitive landscape
22.214.171.124 Distribution network
126.96.36.199 Business growth
3.3 Impact of Russia-Ukraine war
3.4 Industry ecosystem analysis
3.4.1 Component suppliers
3.4.2 Technology provider
3.4.4 Distribution channel analysis
3.4.5 End-use landscape
3.4.6 Profit margin
3.4.7 Vendor matrix
3.5 Accidents and fatalities statistics
3.6 ADAS Industry, trends
3.6.1 Embedded vision
3.6.4 Automotive system infrastructure
3.6.5 Automotive HMI design
3.7 Pricing trends, by region
3.7.1 Regional pricing trends
188.8.131.52 North America
3.7.2 Cost structure analysis
3.8 Technology & innovation landscape
3.8.1 Real-time mapping data and propulsion software optimization in ADAS
3.8.2 Adaptive cruise control (ACC)
3.8.3 Tire Pressure Monitoring System (TPMS)
3.9 Regulatory landscape
3.9.1 North America
3.9.3 Asia Pacific
3.9.4 Latin America
3.10 Patent analysis
3.11 Investment portfolio
3.12 Industry impact forces
3.12.1 Growth drivers
184.108.40.206 Supporting government regulations for accident prevention in North America
220.127.116.11 Emerging European Commission initiatives for road safety
18.104.22.168 Rising demand for electric vehicles
22.214.171.124 Emergence of autonomous technology
126.96.36.199 Initiatives for development of advance sensing technology
3.12.2 Industry pitfalls & challenges
188.8.131.52 Lack of awareness, higher costs, along with uncertainty of electronic components
3.13 Growth potential analysis
3.14 Porter’s analysis
3.14.1 Supplier power
3.14.2 Buyer power
3.14.3 Threat of new entrants
3.14.4 Threat of substitutes
3.14.5 Internal rivalry
3.15 PESTEL analysis
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