Feminine Hygiene Products Market Size is Estimated to Reach US$ 36,371.54 million by 2027

Pune, INDIA, JUNE, 23, 2022 /MarketWatch/–The Insight Partners published latest research study on “Feminine Hygiene Products Market Forecast to 2027 – Global Analysis – by Product, Distribution Channel, and Geography,” the global feminine hygiene products market size is estimated to reach US$ 36,371.54 million by 2027 from US$ 21,088.56 million in 2018; it is estimated to grow at a CAGR of 6.3% during 2019–2027.

The report highlights trends prevailing in the market and factors driving its growth. The pricing affordability among consumers coupled with supportive government initiatives is expected to drive the global feminine hygiene products market. However, the lack of awareness in rural economies regarding menstrual products hinders the global market.

Feminine Hygiene Products Market: Competitive Landscape and Key Developments

The feminine hygiene products market share is anticipated to flourish with the development of new innovative products by market players. Procter & Gamble; Kimberly-Clark Corporation; Johnson & Johnson Services, Inc.; Edgewell Personal Care; Bodywise (UK) Limited; Unicharm Corporation; Lil-Lets UK Limited; Ontex; Kao Corporation and Essity Aktiebolag (publ); NatraCare; Sustainable Health Enterprises (SHE); Kindara; Lunette; and AFRIpads are among the leading companies in the global feminine hygiene products market.

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In recent years, concerns regarding feminine hygiene have increased significantly around the globe. Menstruation has been considered as a taboo in various underdeveloped and developed economies, which has led to negligence toward the importance of having proper menstrual hygiene. To increase awareness regarding adequate practice during menstruation, guidelines under the menstrual hygiene practices have been released. Menstrual hygiene management (MHM) practices differ widely worldwide and generally depend on the individual’s personal preferences, socioeconomic status, local traditions and beliefs, and access to water and sanitation resources. Such factors are expected to aid the market growth of the feminine hygiene products market over the forecast period.

MHM initiatives aim to ensure that girls and women can hygienically manage their periods and receive health, education, and other related benefits. To implement this, efforts need to be taken to spread awareness and educate women regarding menstruation and menstrual hygiene, along with improving access to safe products and the responsive water, sanitation, and hygiene (WASH) infrastructure.

As a part of spreading awareness, Global Menstrual Hygiene Day (MH Day) is celebrated annually on 28th May. The MH Day is a recognized global platform that brings together individuals, government agencies, nonprofit organizations, private sectors, and media to advocate and make situations favorable so that women and girls do not face limitations during their periods. MH Day is driven by more than 530 organizations present across the globe belonging to a wide range of sectors. In 2018, ~310 organizations educated ~27.2 million girls across 134 countries. Hence, with a rise in the importance of appropriate measures for feminine hygiene, the demand for feminine hygiene products is anticipated to witness considerable growth during the forecast period.

Feminine Hygiene Products Market: Key Insights –Future Trend

Feminine hygiene products refers to the goods/item used by women during their menstrual cycle. These products includetampons, sanitary pads, menstrual cups, and sea sponges designed to manage the symptoms of a woman’s menstrual cycle. Pads, followed closely by tampons, are the most frequently chosen menstrual product for maintaining hygiene. Pads and tampons are made with a combination of absorbent fibers, both natural and synthetic,including cotton and rayon. Pads are adhesive and rest on the inside of an underwear to absorb the flow.

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The feminine hygiene products market growth is attributed to increasing awareness regarding feminine hygiene and availability of these products at affordable prices. Moreover, the rising demand for organic hygiene products is likely to offer growth opportunities for the market players during the forecast period. However, infection among women by using these products is one of the factors hindering the overall market growth.

Feminine Hygiene Products Market: Segmental Overview

Product-Based Insights

The global feminine hygiene products market, based on product, is bifurcated into menstrual care products and cleaning & deodorizing products. The latter segment is anticipated to witness a higher CAGR over the forecast period. Such products include intimate cleansers and wipes, douches, and even deodorants. In the US, sales for vaginal treatments amounted to over US$ 286 million, and those for douches to US$ 41 million in 2018. Rising rates of vaginal treatments is expected to drive the cleaning & deodorizing products segment over the forecast period, which, in turn, will aid the growth of feminine hygiene products market.

Distribution Channel-Based Insights

The global feminine hygiene products market, based on distribution channel, is segmented into retail pharmacies & hospital pharmacies, online distributions, supermarkets, and other distribution channels. The online distribution channel is expected to witness the highest growth over the forecast period.

Rising female employment rates in emerging economies, coupled with providing messaging and links to hotlines and counseling for reproductive health, gender-based violence prevention, and reducing stigma, is expected to drive the feminine menstrual products market over the forecast period. The provision of menstrual cups reduced adolescent girls’ drop-out rates from 4% to 1%. Due to rising disposable income, young women can afford menstrual health products to meet their monthly needs, and this has positively impacted their mental well being. For instance, in 2018 in Ghana, the World Bank provided sanitation infrastructure and hygiene education in over 260 schools. This project was shaped by focus group discussions with more than160 girls, which found that inadequate WASH facilities, a lack of sanitary products, and negative cultural norms were reducing girls’ attendance. A flagship sanitation operation supported by the West Bengal government in India, the Swachh Bharat Mission, includes measures on constructing facilities that cater to the needs of menstruating girls and on raising awareness among the community, including among boys and men, with the objective of breaking the taboo around menstruation.

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