Recreational Vehicle Market in Europe to surpass USD 55 Bn by 2027

Europe recreational vehicle market forecast is significantly powered by the prominence of key players who are offering consumers new motorhomes to enhance their camping experience. For example, in January 2021, Hymer GmbH & Co. KG introduced the Grand Canyon S Crossover, which was built on a Mercedes-Benz chassis and included a four-wheel drive system.

2020: A channel for the phenomenal growth trajectory of the caravanning business in Europe

  • The growing popularity of caravanning vacations among Europeans is encouraging the use of recreational vehicles in this region. Rising demand for recreational vehicles has resulted in increased sales of caravans and motorhomes, favoring Europe RV industry outlook.
  • Throughout Europe, there are almost 3,000 campsites dedicated just for camper vans. There are at least 3,000 more in Australia and New Zealand. The bottom line is, with the help of motorhomes and caravans, travelers are assured of hassle-free travelling and comfortable stay.
  • The presence of various camping grounds and camping organizations in Europe, such as the European Federation of Campingsites Organizations (EFCO), the Holiday Park Association, and the European Caravan Federation, are influencing the expansion of Europe recreational vehicle market share through 2027.

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Recreational vehicle market in Europe size is projected to exceed USD 55 billion by 2027. Towable RVs are likely to thrive across the market through 2027. The reduced pricing of these vehicles compared to motorized recreational vehicle can be traced as the driving factor for increasing demand. Several industry participants, such as Winnebago, Hymer AG, and Pleasure-Way Industries, are focusing on new model introductions with multiple amenities to improve the consumer experience.

Europe recreational vehicle market participants are Winnebago, Forest River Inc., Swift Group, Hymer GmbH & Co. KG, SEA S.p.A, Pleasure-Way, and Adria Mobil, among others.

Because the transportation sector is the greatest contributor to EU greenhouse gas emissions, decreasing transport emissions is critical in order to reach emission reduction and climate change mitigation objectives. In accordance with the EU’s policy goal, electric car adoption in Europe is rising. The introduction of high-tech electric recreational vehicles is set to increase the scope for RVs in Europe. The availability of many charging stations and improved infrastructure will progressively boost the adoption of electric recreational vehicles.

Recreational vehicle manufacturers are introducing electric motorhome versions in response to market demand. In January 2019, for example, WOF, a RV manufacturer, collaborated with ElektroFahrzeuge Stuttgart to launch the Iridium EV.

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Due to the COVID-19 epidemic, the recreational vehicle market in Europe slowed in the first half of 2020. Disruptions in supply chain management, as well as a scarcity of raw materials and manpower, resulted in a decrease in the manufacture and launch of new recreational vehicles. The sector, however, showed signs of recovery in the second half of 2020, as a result of the removal of lockdowns and consumer preferences toward leisure and recreational activities.

Table of Contents (ToC) of the report:

Chapter 1.  Methodology and Scope

1.1. Research methodology

1.2. List of data sources

1.2.1.  Secondary

1.2.2.  Primary

Chapter 2.  Market Snapshot

2.1. Europe recreational vehicle market snapshot

Chapter 3.  Europe Recreational Vehicle Trends

3.1. Industry coverage

3.2. Industry size, 2016 – 2027

3.3. Impact of COVID-19 pandemic

3.4. Value chain analysis

3.4.1.  Company product snapshot

3.5. Innovation landscape

3.6. Regulatory norms & directives

3.7. Drivers & restraints

3.7.1.  Market drivers

3.7.2.  Market restraints

3.8. Industry analysis – Porter’s

3.9. Competitive benchmarking, 2020

3.9.1.  Strategy dashboard

3.10.    PEST analysis

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