Automation Testing Market in Europe to showcase around 12.5% CAGR till 2026

Europe automation testing market outlook indicates a favorable environment for growth, driven by the digital acceleration across the region. Owing to the multifaceted advantages offered by test automation, an array of end-users ranging from retail, BFSI, IT & telecom, automotive, manufacturing, transportation and logistics, to medical devices are adopting the solutions.

By 2026, Europe automation testing market size is projected to cross $6.5 billion, since machine learning (ML) and artificial intelligence (AI) have taken over the software industry. Manual testing of workflows, processes, and negative scenarios can impose pressure on time, labor, and costs. Automation testing companies in Europe are developing new software solutions to serve the diverse needs of multiple sectors.

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Eurofins Digital Testing, Micro Focus, Tricentis, Capgemini, Frologic, and Ranorex are some leading automation testing software vendors in the region. Mergers, acquisitions, contracts, and partnerships are initiated by these companies to sustain in a highly competitive landscape. For instance, recently, in

Automated testing tools for web applications are picking up pace owing to the growing dependence on transaction processes, online processing, and customer interaction. With testing software and tools, it is possible to significantly reduce time and costs associated with the process.

The web-based interface segment accounted for nearly 15% of the automation testing market in Europe share and is expected to expand at an 8% CAGR between 2020 and 2026. Several market participants are foraying into this area by launching new automated testing tools for web applications. For instance, in July 2020, Tricentis entered a partnership with SAP to introduce a web-based SAP testing solution that includes ECC to HANA software.

U.K. automation testing market size was estimated at $600 million during 2019 and is slated to thrive at a 12% CAGR through the next five years. The growing public and private sector investments, coupled with government initiatives, are responsible for the trend.

To cite an example, the government of U.K. announced ten innovation fellowships for accelerating the digital transformation throughout the nation. Apart from this, in 2019, Government Digital Services and the Infrastructure Project Authority (IPA) together introduced a new digital transformation project for solving customer issues faster.

Through 2026, the services segment is likely to grow at nearly 14% in Europe automation testing market. The services segment is further bifurcated into support & maintenance, consulting, advisory, planning & development, documentation & training, implementation, and managed services.

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The managed services segment is likely to spiral upward in terms of revenue generation. Europe automation testing industry forecast is expected to soar due to the growing emphasis toward end-to-end quality assurance amongst clients. QA software is required for release program management, QA resources, and high-quality delivery within the set deadlines.

Even though the COVID-19 pandemic certainly had a negative impact on Europe automation testing market outlook last year, 2021 is making considerable headway toward the projected figures. The healthcare sector has particularly capitalized on the benefits of automated testing tools, driven by the commitment toward digitizing medical sector. For example, in August 2020, the Health Ministry of Spain in collaboration with AENA, approached Atos for delivering Spain Travel Health, a software for detecting COVID-19 amongst arriving or departing passengers across the country.

Table of Contents (ToC) of the report:

Chapter 1   Methodology and Scope

1.1    Research methodology

1.2    List of data sources

1.2.1    Secondary

1.2.2    Primary

Chapter 2   Executive Summary

2.1    Europe Automation testing Market snapshot

Chapter 3   Europe Automation Testing Insights

3.1    Industry coverage

3.2    Industry size, 2015 – 2026

3.3    Impact of COVID-19 pandemic

3.4    Value chain analysis

3.4.1    Company product snapshot

3.5    Innovation landscape

3.6    Regulatory norms & directives

3.7    Drivers & restraints

3.7.1    Market drivers

3.7.2    Market restraints

3.8    Industry analysis – Porter’s

3.9    Competitive benchmarking, 2019

3.9.1    Strategy dashboard

3.10    PESTEL analysis

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