North America fitness equipment market demand grow with increase in health concerns owing to sedentary lifestyle. Increasing incidences of obesity-related diseases such as diabetes, cardiovascular illness, liver and kidney dysfunction has driven the health and fitness awareness among the people across the region.
As per a report by the Center for Disease Control, in the year 2018, the prevalence of obesity in adults in the U.S. estimated to 42%. Consequences of obesity has encouraged the people to focus on well-being and fitness. To prevent illnesses, users are incorporating strength training workouts in their daily workout regimes, steering the adoption of fitness equipment.
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However, the coronavirus pandemic has negatively impacted the market owing to the temporary closure of fitness clubs and gyms with the lockdown announced by the governments to control the spread of the virus. With gradual relaxations being announced due to the fall in cases and increase in the number of vaccinated people, gyms are gradually opening up, supporting the need for of new fitness equipment. fitness equipment market in North America size is anticipate to cross USD 6 billion in value by 2026.
The demand for strength training equipment for bone health and improved joint flexibility will continue to support growth in North America fitness equipment market size. The American Heart Association recommends strength training atleast two times a week. Strength equipment help in increasing the bone density and reduced the risk of fractures.
It also helps in ensuring flexibility in joints and reduces symptoms of arthritis. Many companies are introducing advanced strength training equipment to improve their product landscape. In March 2018, Matrix Fitness introduced a training console that provides guided training experience and supports strength training for new learners.
There has also been an increase in demand for cardiovascular fitness equipment as they help in maintaining heart health and improve stamina. The cardiovascular equipment is bifurcated into treadmills, elliptical machines, climbers, and exercise bikes. The regional sector is witnessing an increase in demand for treadmills that help in weight loss and enhance the heart strength and joint flexibility.
Treadmills offer an option for heart rate and blood pressure monitoring in patients, Elliptical machines on the other hand are also witnessing increasing demand as they offer low impact exercise, reduce high blood pressure, target certain muscle groups, and improve blood circulation.
Regionally speaking, the U.S. fitness equipment market has seen robust developments over time supported by the growing demand for the product from increasing number of health clubs and gyms in the region. As per a report by IHRSA, in the year 2018, more than 71 million consumers used health clubs in the U.S. and the total number of health club facilities increased by 2.8% to 39,570.
Fitness centers and gyms use advanced machine technologies to offer enhanced workout experience to the customers. In June 2020, True Fitness joined hands with EGYM- a smart gym solutions provider to offer a customized cardio training experience for trainers, gyms, and the members. Through the alliance, members could use the True EGYM touchscreen console, login using their RFID tag and select the customized workouts offered by the trainer. The console syncs the data with EGYM cloud.
Growing adoption of advanced technology in the U.S. will supplement the demand for digitized fitness equipment that allow tracking of body parameters like pulse rate, and display them on an application. For example, in December 2019, Nautilus Inc. launched its Bowflex indoor cycling bike that offers a connected fitness experience and features an open platform for users to connect with the firm’s application.
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Some of the leading fitness equipment market companies in North America that are constantly investing to introduce advanced product technology to meet the growing demands of the people include Nautilus Inc., Amer Sports Corporation, Torque Fitness, Johnson Health Tech, and Icon Health & Fitness Inc. To meet their expansion needs as well as to constantly introduce new products, the market players are entering into partnerships, acquiring, and merging.
With a growing awareness among the people to remain fit along with the development of advanced fitness equipment technology by the companies, North America fitness equipment market is slated to witness robust growth over the forthcoming years.
Table of Contents (ToC) of the report:
Chapter 1. Methodology & Scope
- Market scope & definitions
- Research methodology
Chapter 2. Executive Summary
Chapter 3. Fitness Equipment Market Insights
- Fitness equipment market segmentation
- Industry ecosystem analysis
- Industry impact forces
o Growth drivers
o Growth restraints
- Regulatory overview
- Porter’s analysis
- PESTEL analysis
- Competitive landscape, 2020
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