The Fragrances and Perfumes Market report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides an in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies. We analyzed the impact of COVID-19 (Corona Virus) on the product industry chain based on the upstream and downstream markets, on various regions and major countries and on the future development of the industry are pointed out.
Global fragrances and perfumes market is projected to grow at a CAGR of 5.5% during the forecast period, 2020 – 2025.
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The report presents the market competitive landscape and a corresponding detailed analysis of the major vendor/key players in the market. Top Companies in the Fragrances and Perfumes Market: Dolce & Gabbana Luxembourg SARL, Burberry Group PLC, PVH Corp, Chanel SA, Coty Inc., Guccio Gucci SpA, The Estee Lauder Companies Inc, LVMH Moet Hennessy
Key Market Trends
– Key players in the market studied are focusing on developing natural fragrances, primarily due to the rising concerns regarding an issue related to synthetic fragrances, such as allergies and toxins.
– For instance, LUXE brand is positioning itself as a natural fragrance brand and is collaborating with celebrities for product endorsement. Increasing consumer expenditure on personal care products and rising awareness regarding the therapeutic benefits associated with fragrance are driving the market’s growth.
– The growing popularity of perfumes and increasing demand for higher fragrance concentration are driving the sales of parfums (pure perfume), which have 15% to 40% fragrance concentration.
Increasing Expenditure on Advertisement and Promotion
R&D and advertisements are driving the growth of the market studied. Key players are investing in key factors, in order to influence the consumer purchase decisions. The rising influence of social media and celebrity endorsement is impacting the advertisement strategies adopted by key market players. For instance, L’Oreal developed a tool known as the dubbed cockpit, which measures the ROI and productivity of its media investments in real-time. This enables better decision-making while formulating performance strategies. In 2017, L’Oreal spent USD 9.16 billion on the advertisement and promotional activities, an increase of 4.91%, during the period between 2014 to 2017.
Asia Pacific has the Largest Market Revenue
With increasing disposable income, more local consumers are opting to use quality products, especially young consumers, which are increasingly crucial for improved consumption. This shows a shift from mass to premium fragrances. Perfumes and fragrances play a significant role in the growth of luxury brands, especially in China. The market is driven by emerging middle-class consumers and millennials who pursue high-end lifestyles. Premium women’s perfume sector is projected to grow in the forecasted period. With the introduction of perfumes with synthetic ingredients, other products (such as attars) are facing tough competition. This synthetic perfumes segment takes over a major market share.
Influence Of The Fragrances and Perfumes Market Report:
-Comprehensive assessment of all opportunities and risk in the Fragrances and Perfumes market.
– Fragrances and Perfumes market recent innovations and major events.
-A detailed study of business strategies for growth of the Fragrances and Perfumes market-leading players.
-Conclusive study about the growth plot of Fragrances and Perfumes market for forthcoming years.
-In-depth understanding of Fragrances and Perfumes market-particular drivers, constraints and major micro markets.
-Favourable impression inside vital technological and market latest trends striking the Fragrances and Perfumes market.
The report has 150 tables and figures browse the report description and TOC:
What Are The Market Factors That Are Explained In The Report?
Key Strategic Developments: The study also includes the key strategic developments of the market, comprising R&D, new product launch, M&A, agreements, collaborations, partnerships, joint ventures, and regional growth of the leading competitors operating in the market on regional scale.
Analytical Tools: The Fragrances and Perfumes Market Report includes the accurately studied and assessed data of the key industry players and their scope in the market by means of a number of analytical tools. The analytical tools such as Porter’s five forces analysis, SWOT analysis, feasibility study, and investment return analysis have been used to analyze the growth of the key players operating in the market.
Key Market Features: The report evaluated key market features, including revenue, price, capacity, capacity utilization rate, gross, production, production rate, consumption, import/export, supply/demand, cost, market share, CAGR, and gross margin. In addition, the study offers a comprehensive study of the key market dynamics and their latest trends, along with pertinent market segments and sub-segments.
Customization of the Report: This report can be customized as per your needs for additional data up to 3 companies or countries or 40 analyst hours.
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