The global surface disinfectant market is expected to gain significant revenue growth on account of increasing consumer awareness regarding personal hygiene. Accessibility to social media and other digital platforms has helped spread awareness regarding the significance of personal hygiene and how it helps in preventing chronic diseases. The government is laying special emphasis on promoting cleanliness across public spaces by imposing strict regulations and norms.

In a bid to curb rising cases of infectious diseases like the coronavirus, federal agencies around the world have started to conduct disinfection programs. Such initiatives could boost the surface disinfectant market growth.

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For the record, disinfectants are chemical agents that are applied on regular objects like tables, chairs, etc. to limit the growth of mildews or fungi, mold, bacteria and viruses. Usually, disinfectant sprays are used to sanitize potentially contaminated areas and objects.

The ongoing COVID-19 pandemic has accelerated the need for disinfectants, as proper cleaning and hygiene have become of utmost priority. The virus, which has currently infected over 35 million people and killed over 1 million patients, is highly contagious. Disinfection is slowly becoming an essential practice in non-healthcare settings like publicly accessible buildings, transportation, restaurants, office, faith-based community centers, gyms, schools, public markets and homes.

Mentioned below are few of the ongoing trends that may propel the surface disinfectant market growth:

Proliferating demand for chemical disinfectants –

Chemical-based surface disinfectants are finding varied applications across diverse end-user segments. In 2019, the chemical-based segment was valued at almost $4.9 billion and is predicted to maintain a compound annual growth rate of 7.4% within the predicted timeframe.

Some beneficial features like material compatibility, low toxicity, user safety, maintained efficacy in the existence of protein or blood, and quick action in a wide antimicrobial spectrum could make the product more preferable.

Lucrative opportunity across Europe –

Growing consumer inclination towards the adoption of bio-based products could drive the demand for surface disinfectants across Europe. According to A.I.S.E, the European detergents and maintenance products sector has established stringent guidelines for the general public pertaining to the importance of good hygiene practices. Increasing awareness on general cleanliness and hygiene – especially during the COVID era – could positively impact the surface disinfectant market outlook.

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Increasing implementation of innovative business strategies –

Companies operating in the surface disinfectant market are focusing on various organic as well as inorganic growth strategies like product development, mergers, and collaborations to expand their market presence. Taking October 2020 for instance, Ecolab bagged a new product approval from the U.S. Environmental Protection Agency (EPA) to use against the COVID-19 virus. Apparently, the company’s Peroxide Multi Surface Disinfectant and Cleaner is the first EPA-registered disinfectant that is proven to be effective against SARS-CoV-2 virus when used with electrostatic spray technology.

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