The newest report on ‘Over-The-Top Video market’ published by Market Study Report, LLC, offers concise facts about the geographical landscape, industry size and revenue estimation of the business. Additionally, the report focuses on challenges and expansion strategies accepted by major industry players of the ‘Over-The-Top Video market’.
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The Over-The-Top Video Market is anticipated to reach around USD 94.3 billion by 2026. In 2017, the AVOD segment dominated the global market, in terms of revenue. North America is expected to be the leading contributor to the global over-the-top video market revenue during the forecast period.
North America generated the highest revenue in the market in 2017, and is expected to lead the global over-the-top video market throughout the forecast period. The high disposable incomes in the region, and growing media and entertainment industry drive the market growth in the region. There has been a significant increase in the consumption of online video content in the region. Favorable government regulations in the region boost the market growth in the region. Local players are introducing low cost OTT Video with advanced technologies to cater to the growing demand of consumers. Numerous key players have adopted partnership and expansion strategies to increase their market share in OTT Video markets of the North American region.
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The growing penetration of broadband infrastructure, and increasing adoption of device-based computing have boosted the adoption of OTT Video. over-the-top video market growth is also influenced by the increasing penetration of mobile devices and other connected portable devices. Moreover, development of new apps, features and independent platforms for OTT content has driven the over-the-top video market. OTT video services enable consumers to stream live content, download videos and movies, thereby increasing its popularity. Increasing disposable incomes, and growth in media & entertainment industry further support the growth of this market. Availability of low cost OTT video services and rising need for a personalized experience has accelerated the adoption of OTT Video. Increasing investments by vendors in technological advancements coupled with increasing demand from emerging economies further boost the market growth.
The major companies operating in the over-the-top video market include Microsoft Corporation, Yahoo Inc., Amazon.com, Google Inc., Netflix Inc., Roku, Inc., Hulu, Apple, Inc., Akamai Technologies, Facebook, Inc., Limelight Networks, Inc., and Tencent Holdings Ltd. These companies launch new products and collaborate with other market leaders to innovate and launch new products to meet the increasing needs and requirements of consumers.
Over-The-Top Video Market share by Major regions included:
Middle East & Africa
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Table of Contents
1.Overview and Scope
1.1.Research goal & scope
1.3.1.Primary data sources
1.3.2.Secondary data sources
3.OTT Video Market Insights
3.1.OTT Video – Industry snapshot
3.2.OTT Video – Ecosystem analysis
3.3.OTT Video Market Dynamics
3.3.1.OTT Video – Market Forces
18.104.22.168.OTT Video Market Driver Analysis
22.214.171.124.OTT Video Market Restraint/Challenges analysis
126.96.36.199.OTT Video Market Opportunity Analysis
3.4.Industry analysis – Porter’s five force
3.4.1.Bargaining power of supplier
3.4.2.Bargaining power of buyer
3.4.3.Threat of substitute
3.4.4.Threat of new entrant
3.4.5.Degree of competition
3.5.OTT Video Market PEST Analysis, 2016
3.6.OTT Video Market Value Chain Analysis
3.7.OTT Video Industry Trends
3.8.Competitive Ranking Analysis
4.OTT Video Market Size and Forecast by Devices, 2018-2026
4.3.Laptops and Desktops
4.4.Set Top Box
5.OTT Video Market Size and Forecast by Revenue Model, 2018-2026
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